Zipforce
A visual relaunch for a portable motor that turns any regular bike into an e-bike in seconds.
- Client
- Zipforce
- Role
- Creative Lead
- Year
- 2026
- Services
- Art Direction
- Logo Redesign
- Visual Relaunch
- Shopify Web Design
- Conversion UX
- App Redesign
- Product Photography
- Image Retouching
- Live
- zipforce.se ↗
OutcomeSales up around 15–20% since the relaunch.
01Challenge
Redefining urban mobility.
Zipforce makes one of the cleverest products on the market: a portable electric motor that clips onto a regular bike and turns it into an e-bike in seconds.
The product was great. The brand wasn’t keeping up with it.
Power to your bike
A wheel, charged
02Approach
One relaunch, every touchpoint.
I led the full visual relaunch: a redesigned logo, cinematic art direction, a minimalist Shopify build, a conversion-focused UX and a redesign of the companion app. Every surface now tells the same story, with the same calm confidence as the product itself.
03App
A companion app that feels like the ride.
The redesigned app puts speed, assist level, distance and battery in one clear dashboard, readable at a glance from the handlebar mount.
04Imagery
A premium image library.
I overhauled the entire product image library, using AI tools and Lightroom to lift existing shots to a premium standard, and directed new product photography for the motor.
Drag to compare: original vs final
Logo system
- Primary
- Mark, dark
- Mark, light
- Mark, reversed
- App icon
Colour
- HEX
- #A2C7BF
- RGB
- 162 199 191
- HEX
- #0E0E0F
- RGB
- 14 14 15
- HEX
- #1E1E1E
- RGB
- 30 30 30
- HEX
- #F5F5F5
- RGB
- 245 245 245
- HEX
- #FFFFFF
- RGB
- 255 255 255
05Results
Fewer briefs, more momentum.
Since the relaunch, sales are up around 15–20%. Just as important, the way of working changed: no long agency briefs, just a short conversation about direction and then execution.
Impact
- +15–20%Sales since the relaunch
Before we brought Igor in as our Creative Lead, we burned huge sums on external agencies that never really understood our vision. With Igor, everything runs so much smoother. A short meeting about direction, and he gets going. He gets it right away and delivers at a level the agencies never came close to.
