AITD Magazine
Turning a text-heavy professional magazine into something people actually enjoy reading.
- Client
- AITD
- Role
- Editorial Designer
- Year
- 2019
- Services
- Editorial Design
- Layout System
- Typography
- Art Direction
- Infographics
OutcomeLong, information-heavy articles made fun and engaging to read, held together by one consistent system.
01Challenge
A lot of text, made fun to read.
AITD is a professional publication focused on technology, training and workplace learning. Every issue is packed with information: long articles, often dense and academic.
The challenge was to make all that text fun to read and genuinely engaging, without losing any of the substance.
02Approach
A modular grid built on entry points.
I developed a modular grid around strong entry points, bold typographic hierarchy, secondary lead-ins, pull quotes and infographic-style callouts.
Colour, scale, imagery and white space break up dense content and create a clear rhythm across each spread.
03Result
Information-heavy, still fun to read.
Even the longest articles now invite you in. A structured yet expressive editorial language gives every article its own visual character, while one consistent system holds the whole magazine together.
One colour per article (sampled from the spreads)
- HEX
- #01B8BE
- RGB
- 1 184 190
- HEX
- #A55AB3
- RGB
- 165 90 179
- HEX
- #D7BD3B
- RGB
- 215 189 59
- HEX
- #7CA988
- RGB
- 124 169 136
- HEX
- #2D7AB1
- RGB
- 45 122 177
